Ozon Store Setup & Operations Tutorial
This chapter brings together the latest and most practical Ozon store-opening and operations experience, helping you quickly understand platform rules, avoid common pitfalls, and build a sustainably profitable store after completing the plugin installation.
Scope
This section is aimed at Chinese cross-border sellers and focuses on Ozon Global (seller backend at seller.ozon.ru). If you have not yet registered a store, we recommend reading in order; sellers who already have a store can jump directly to the relevant operations chapter.
Learning Path
- 01 Store Registration
- 02 Product Selection
- 03 Pricing & Profit
- 04 Logistics & Fulfillment
- 05 Traffic Growth
- 06 Rules & Compliance
Store Registration
Confirm qualifications, prepare documents, complete registration, sign the contract
Product Selection
Discover blue-ocean categories, avoid high-risk products, seasonal planning
Pricing & Profit
Understand commissions & logistics, reverse pricing, template configuration
Logistics & Fulfillment
Choose rFBS/FBP/FBS/FBO, optimize warehousing and delivery time
Traffic Growth
Search SEO, paid ads, promotions, review management
Rules & Compliance
Certification requirements, platform policies, account security, continuous tracking
Tutorial Catalog
| Tutorial | Content | Suitable Stage | Estimated Reading Time |
|---|---|---|---|
| 01 Registration Preparation & Store Opening | 2026 latest entry conditions, document checklist, registration steps, review pitfalls | Before opening store | 8 minutes |
| 02 Product Selection Strategy & Category Pitfalls | Blue-ocean category discovery, high-risk products, seasonal selection, competitor analysis | Before opening store / During operations | 8 minutes |
| 03 Pricing & Profit Calculation | Commission structure, logistics fees, hidden costs, reverse pricing, template setup | Before listing products | 8 minutes |
| 04 Logistics Models & Order Fulfillment | rFBS / FBP / FBS / FBO comparison, warehousing strategy, fulfillment time, returns | After listing products | 8 minutes |
| 05 Traffic Acquisition & Advertising | Search SEO, keyword optimization, paid ads, promotions, review management | During operations | 8 minutes |
| 06 Platform Rules & Latest Policy Interpretation | Compliance certifications, commission/logistics adjustments, account security, latest policies | Ongoing attention | 8 minutes |
Reading Suggestions for Different Sellers
Complete Beginners
- Read 01 Registration Preparation first → confirm qualifications and store-opening process.
- Then read 02 Product Selection → determine the category to focus on.
- Then read 03 Pricing → learn to calculate profits clearly.
- Then install the plugin, complete Basic Configuration, and use Listing Operations to upload products.
- After listing, study 04 Logistics and 05 Traffic.
Experienced Sellers
- Profits don't look right → focus on 03 Pricing.
- Not enough traffic → focus on 05 Traffic.
- Too many logistics/return issues → focus on 04 Logistics.
- Worried about policies/account bans → focus on 06 Rules.